Our music targets the 30+ age group, keenly aware that the median age of people living in Aroostook and Victoria (NB) counties is 45+ and in Madawaska county (NB) it is 47+. We mix music from the 50s to today with an emphasis on the softer hits of the 70s, 80s, and early 90s.
Our local news effort is what separates us from the others. Since our first day on the air, Channel X Radio has presented local newscasts seven days a week with local award-winning content. And since day one, we have been members of, and subscribers to, the Associated Press which also provides us with news copy from the Atlantic Provinces via the Canadian Press. We have expanded our local news coverage over the years, now offering eight 12-minute newscasts daily at 5:30AM, 6:30AM, 7:30AM, 8:30AM, 11:30AM, 4:30PM, 5:30PM, and 9:30PM. We also present four-minute local “Fastcasts” at 10:30AM and 2:30PM. We consider this service vital inasmuch as there is no daily newspaper in Aroostook, Madawaska or Victoria counties, and only one local commercial television station.